MUSYNERGY
mu·syn´ergy\mus·synergy\muse·energy\n.
1: energy that flows from the cooperative action of museum staff, board, volunteers and visitors
2: a dynamic visitor experience that is greater than the sum of its parts
3: experienced museum professionals helping museums to realize their potential
To thrive in today’s dynamic cultural environment, museums need to cultivate two important audience groups:
• the external audience of members, visitors and community stakeholders
• the internal audience of staff, board and volunteers
By drawing together the experience and perspectives of both groups, MUSYNERGY can help your museum to:
ENVISION a strategic plan built on mission, vision and measurable outcomes
DEVELOP an interpretive plan to shape every aspect of the visitor experience
INCORPORATE visitor feedback in all aspects of museum planning
STRENGTHEN museum governance by modeling best practices
DESIGN interactive exhibits that appeal to visitors of all ages
WRITE labels and other interpretive devices that spark visitors’ interest
TRAIN docents to give tours that encourage personal discoveries
ATTRACT new and existing audiences with dynamic public programs
SPARK dialogue that makes the museum a forum for diverse perspectives
From art museums to arboreta, MUSYNERGY is defined by services and projects unique to each client and each community. For examples of recent projects visit the Project Gallery.
SERVING EXTERNAL AND INTERNAL AUDIENCES
What people are saying about Musynergy:
"Look but don't touch is the usual rule in museums but this hands-on experience was one that made learning fun for me and my kids."
Parent
"This is the first art exhibit I've ever seen that got me personally involved in the art work."
Adult Visitor
"I've been discouraged by non-aesthetic, techno-heavy museum interpretation, but this exhibit proves that there is an alternative. Bravo!"
Director of Education